Microstretching is a passive stretching technique that slowly and gently increases stretching capabilities. Microlearning uses short instructional sessions to educate (while also increasing the brain’s capacity).
As you might expect, micromarketing follows a similar reasoning. Using small and focused strategies, you can expand your influence with intention.
It’s not enough to have your CME course be industry compliant. It’s not enough to offer every last bell and whistle. You need to communicate the value of the course and inspire people to register. To do so, you must reach the right audience, with the right information, at the right time.
You can grow your association’s course subscriptions with a few simple micromarketing techniques.
The best part about micromarketing? You can use the tools and information your CME software already provides! Here are three healthcare micromarketing tips to increase CME course registration and subscriptions.Increase Course Registration with These Micromarketing Tips
- Target segments within your contact database.
You have a...