We flew out of Salt Lake City, UT early Tuesday morning after having a very successful and enjoyable exhibiting experience at the 2016 ASAE Annual Meeting. The American Society of Association Executives (ASAE) is the top association meeting in the US and runs like a well-oiled machine. We met so many attendees, exhibitors, presenters, potential 3rd party partners, and competitors. In addition, the location, food, and transportation were also amazing! :)
A Couple of Key Take-Aways
- The association space is consolidating quickly. Associations, LMS and AMS technology companies, and other organizations are merging and/or finding unique ways to partner together.
- New revenue models are being developed such as new membership levels, targeting of non-member revenue, VIP categories, subscription-based content, and limited time access to premium content and benefits, and much more.
- Older, more traditional models of membership engagement tactics (e.g., membership surveys, focus groups) are taking a back-seat to new, more relevant strategic initiatives.
Clearly, we see our continued...